Privacy Policy

Admalite LLC and its affiliated entities (referred to herein as “the Company,” “we,” “us,” or “our”) hold your privacy concerns in high regard and acknowledge your entitlement to a transparent understanding of how your personal data is acquired and processed. This Privacy Notice pertains to the gathering of personal data via our websites, mobile applications, social media platforms, and offline acquisition methods referencing this Notice (collectively referred to as the “Services”).

This Notice delineates the procedures through which the Services collect personal data, delineates the categories of information gathered, elucidates the potential uses of this data, identifies parties with whom it may be shared, expounds on the protective measures instituted for the acquired personal data, outlines how you can exercise your rights concerning our processing of your personal data, and provides avenues for contacting us with regards to our privacy protocols.

The Services may furnish links to external third-party websites and features or incorporate third-party cookies that are not under our ownership or control. It is recommended that you peruse the privacy notices of these third parties to acquaint yourself with their privacy practices. Furthermore, you may exercise your preferences concerning third-party cookies through our Cookie Consent Management Tool. Access to this tool is contingent on the website you are visiting and may be initiated by selecting the Cookie icon, Cookie link, or Privacy Choices link located at the bottom of the page.

By utilizing the Services, you affirm that you have read and comprehended the terms delineated in this Notice. Prior to availing of the Services or providing information to us, we encourage you to meticulously review this Notice.

1. PERSONAL DATA WE COLLECT

To facilitate the provision and enhancement of the Services, we may gather specific personal data about you. The categories of personal data we collect encompass:

1.1. Contact Information: Including but not limited to name, job title, business name, phone and fax numbers, email, and postal addresses pertaining to you or other relevant parties (e.g., principals within your business).

1.2. Account Creation Information: Such as username, password, preferred store, and security question and answer utilized for your online account.

1.3. User-Generated Information: We collect and retain information provided by you and other users during your interactions with and utilization of the Services (e.g., preferred store locations, branch, or vehicle details).

1.4. Purchase and Customer Service History.

1.5. Financial and Tax Information: Comprising name, billing address, payment card details (i.e., card number, expiration date, and security code), tax-related particulars (e.g., business tax ID and VAT ID), credit assessments, and bank account information.

1.6. Location Data: Derived from your IP address, country, and zip code.

1.7. Usage Data: Encompassing browser details (type, version, language), operating system, referral URL, visited webpages on our website, access times, time zone disparities, access status/HTTP status code, data volume transmitted, internet protocol (IP) address, and information garnered through cookies.

1.8. Correspondence-Related Data: Including emails, texts, letters, survey responses, and questionnaires. This may also encompass information provided via telephone or live chat, as well as feedback regarding your experiences with the Services or a Company facility.

1.9. Other Personal Data: Such as date of birth, place of birth, citizenship, and age.

Kindly note that furnishing personal data to us is voluntary on your part. However, certain information, such as your name, address, and payment transaction data, may be requisite for the fulfillment of our contractual obligations. Should you choose not to provide specific information, we may be unable to extend certain products and services to you, and you may be precluded from accessing specific features of the Services.

2. HOW WE COLLECT PERSONAL DATA

The acquisition of personal data transpires through various channels:

2.1. Information Provided by You: We gather information that you elect to share, for example, when you subscribe to a newsletter, partake in a survey, complete a form, register for a product warranty, enroll in a loyalty program, establish an account for Service access, visit our establishments, attend events, participate in contests or sweepstakes, place orders, offer reviews, contact customer service, or effectuate purchases.

2.2. Information Derived from Service Utilization: We procure specific information from your interaction with the Services, such as usage data and location data (derived from your IP address, country, and zip code). Additionally, we may accumulate generic network data and aggregated statistics concerning your use of the Services to assess and augment functionality.

2.3. Data Supplied by Third Parties: We may receive data about you from third parties aiding in the provision of Services. For instance, information regarding your orders or product returns may be obtained from our order fulfillment and delivery partners. Garages servicing your vehicles may provide vehicle service and repair details. In the event of a credit check, we may also acquire data from third-party credit reference agencies. In such cases, please refer to the pertinent third party’s privacy notice to understand their treatment of your personal data.

In connection with the Services, we also employ third-party web analytics services that utilize cookies and akin technologies to gather data (including IP addresses) for evaluating use and interaction patterns. Depending on the website you are visiting, you may find additional information about these analytic tools and instructions for opting in or out by selecting the Cookie icon, Cookie link, or Privacy Choices link located at the bottom of the page.

3. COOKIES AND SIMILAR TECHNOLOGIES

Similar to most enterprises, we employ cookies and comparable technologies (“cookies”) within the Service to personalize and enrich your experience. Both we and our partnering third parties, including Google Analytics, may utilize cookies, web beacons, tracking pixels, web bugs, scripts, tags, and other akin technology (collectively denoted as “Cookies”) to record information concerning your activities on our websites and on third-party websites you visit.

3.1. Cookies

A cookie is a minuscule text file retained on a device for record-keeping purposes. It documents your activities during website usage and “memorizes” your presence upon return. Some cookies persist on your device until manually deleted, while others, such as session ID cookies, expire upon browser closure. You may configure your device settings to endeavor cookie rejection; however, this may impact Service functionality. Information collated by cookies encompasses, but is not limited to: your IP address, browser type and language, device type, device identifiers, other device and software particulars (e.g., configuration information, applications), accessed applications, search and browsing data, web usage details, referral/exit pages and URLs, additional browser history, platform type, click count, landing pages, cookie information, requested and viewed pages, time allocated on specific pages, and each request’s date and time.

3.2. Pixels

Pixels (also referred to as web beacons) are minute graphics affixed with a unique identifier, employed to monitor online movements. Unlike cookies, which are preserved on a computer’s hard drive, pixels are small graphics, about the size of a period at the end of a sentence, that are unobtrusively embedded within web pages or HTML-based emails. The use of pixels by third parties is beyond our purview.

3.3. Managing Cookie Preferences

Subject to cookies imperative for the website’s operationality, you retain the capacity to select which cookies you accept. The Cookie Consent Management tool provides access to a catalog of cookies utilized on the respective Company website. Depending on the website, this tool may be accessed via the Cookie icon or the Cookie link situated at the bottom of the site. Refusing cookie acceptance may impede the availability of certain features and functionalities provided by the Services.

3.4. Sharing Tools

In order to enhance your user experience with the Services, we occasionally incorporate content and sharing tools from third-party sites. These may encompass social networking site “like” buttons. These third-party sites may place and retrieve cookies on your device. We do not govern the placement or retrieval of these third-party cookies. It is advised that you review the privacy notices of these third parties to acquaint yourself with their practices.

3.5. Google Analytics

Google, an analytics provider, may amass information concerning our website usage and Services users. This accrual occurs to the extent that the website employs Google Analytics. Google may employ cookies and pixels to gather usage data from users visiting the Services, including particulars about entry and exit points, viewed pages, time spent on each page, browser version, operating system, IP address, and geolocation information. These technologies enable Google to recognize a user during visits to the Services and other websites. Google consolidates the data acquired from the Services and other websites, sharing the aggregated information with us and other website operators. This information encompasses, but is not confined to, age range, gender, geographic regions, general interests, and device details. Further information regarding Google’s data collection and utilization practices may be found in the Google Privacy Policy, accessible via the following link: Google Privacy Policy. To manage your Google Analytics tracking preferences, visit: Google Analytics Opt-out. You may also discern whether and how we employ Google, while also exercising your preferences, by selecting the Cookie icon, Cookie link, or Privacy Choices link at the page’s bottom, contingent upon the website you are visiting.

We may also employ specific forms of display advertising and advanced features via Google Analytics. These features enable the amalgamation of first-party cookies (such as the Google Analytics cookie) and third-party cookies (including the DoubleClick advertising cookie) or other third-party cookies for the purpose of informing, optimizing, and displaying advertisements predicated on your previous visits to the Services. Your advertising preferences for select Google advertising products may be managed via the Google Ads Preferences Manager, currently accessible at Google Ads Preferences Manager, or by referring to NAI’s online resources at NAI Opt-out.

3.6. Online Ads

For a comprehensive understanding of interest-based advertising and options available to influence certain advertising preferences, it is recommended to visit the resources provided by the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI), accessible at DAA Resources or NAI Resources. Additionally, if you are situated in the European Economic Area, United Kingdom, or Switzerland, please consult: Your Online Choices. Restrictions on interest-based advertising may also be implemented via your mobile device’s settings menu by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). Certain interest-based advertising from mobile ad networks may be opt-outable via AppChoices and the corresponding mobile AppChoices application.

Please be mindful that opting out of receiving interest-based advertisements does not signify that you will cease to encounter advertisements from us or through our online services. It denotes that DAA program participants’ online ads should not be personalized based on your interests. We do not bear responsibility for the effectiveness or compliance of third-party opt-out alternatives or programs, nor for the veracity of their statements concerning their programs. Additionally, third parties may still employ cookies for data gathering concerning your use of our online services, inclusive of analytics and fraud prevention, as well as other purposes sanctioned under the DAA’s Principles.

Should you be located in the EEA, UK, or Switzerland, we encourage you to explore the offerings of Your Online Choices. This service allows for the selection of tracking preferences regarding most advertising tools. Consequently, we recommend the utilization of this resource in conjunction with the information supplied within this document.

4. HOW WE UTILIZE PERSONAL DATA

We employ the personal data we acquire in the following capacities:

4.1. Provision and Administration of Products and Services

4.2. Order Processing and Status Communication

4.3. Communication and Administration of Products, Services, Events, Programs, and Promotions (e.g., Alerts, Promotional Materials, Newsletters, and Marketing Communications)

4.4. Facilitation of Surveys, Sweepstakes, Contests, Focus Groups, and Market Research Initiatives

4.5. Data Analytics (e.g., Market Research, Trend Analysis, Financial Analysis, and Customer Segmentation)

4.6. Customer Support

4.7. Handling Requests, Inquiries, and Applications

4.8. Account Management, Including Purchases and Payments

4.9. Investor Services

4.10. Execution of Marketing and Sales Activities (e.g., Lead Generation, Market Prospecting, Market Research, and Advertising Effectiveness Assessment)

4.11. Business Operation, Evaluation, and Enhancement (e.g., Administration, Enhancement, Product and Service Improvement, New Product Development, Communication and Customer Relationship Management, Accounting, Auditing, Billing, Reconciliation, and Collection Activities)

4.12. Identity Verification, Fraud Prevention, and Security

4.13. Conducting Investigations and Compliance with Legal Requirements, Industry Standards, and Policies

4.14. Maintaining and Enhancing Safety and Security (of Products, Services, Information Resources, and Employees)

On occasion, we may receive or process personal data to generate deidentified data that can no longer reasonably be associated with a specific individual or household. When maintaining such deidentified data, we ensure its continued use in deidentified form, refraining from attempts to reidentify it, except as required or permitted by law. In compliance with applicable legislation, we will seek your consent for the processing of your personal data for direct marketing endeavors.

The legal bases for processing your personal data, as detailed above, will generally fall under one of the following categories: (1) your consent; (2) execution of a contract with you or a pertinent party; (3) our legitimate business interests (e.g., business management and service improvement); or (4) adherence to legal obligations.

5. INFORMATION SHARING

We may disclose your personal data to both internal and external recipients for the purposes of processing as delineated above.

5.1. Within the Company: Various internal departments within the Company may receive different categories of personal data based on the purpose for which the data was collected. For instance, the IT department may have access to usage data, while sales departments may access account and order data. Additionally, other Company departments may access specific personal data about you on a need-to-know basis, including the legal, finance, and internal auditing departments.

5.2. Sharing with Other Users

The Services may facilitate user connections and communication, such as through message boards. Should you engage with communication features, other users of the Services may have visibility into your profile information and posted communications.

5.3. Service Providers

To enhance and operate the Services, we enlist the assistance of third-party service providers, including hosting, e-commerce, and analytics providers. These third parties may receive information collected, and they may gather data from you pertaining to your use of the Services. Their processing activities will be subject to contractual agreements mandating the exclusive processing of personal data on behalf of the Company in service provision.

5.4. Insolvency and Business Transitions

In the event of business transitions like mergers, joint ventures, or bankruptcy filings, or if we engage in the acquisition, sale, or reorganization of all or part of our Services, business, or assets, or those of our affiliates, we may disclose your personal data, including to potential or actual purchasers in connection with such transactions.

5.5. Regulators, Authorities, and Third Parties

We may transfer your personal data to governmental agencies, regulators, courts, and independent external advisors acting in a controller capacity (e.g., lawyers, accountants, auditors) in compliance with applicable law.

5.6. Garages

Personal data may be shared with garages servicing your vehicle or providing services to you. This facilitates the fulfillment of contracts with these third parties. Please refer to the relevant third party’s privacy notice to understand how they handle and process your personal data.

5.7. Suppliers

In certain instances, we may share specific personal data with our suppliers, particularly concerning claims, complaint management, and customer bonus or incentive programs, as necessary.

5.8. Third Party Social Media Platforms

Certain personal data may be shared with third parties like social media platforms, as required for features or functions integrated into our Services by such third parties. Please consult the relevant third party’s privacy notice to understand how they handle and process your personal data.

6. DATA TRANSFERS

The personal data we collect may be transferred and stored outside the country in which it was provided. These countries may have distinct data protection laws compared to the originating country. Should such transfers occur, we will take requisite measures to ensure the adequacy of protection in accordance with applicable data protection law. This may include adequacy decisions, relevant government treaties, and the Standard Contractual Clauses approved by the European Commission.

7. HOW WE SAFEGUARD PERSONAL DATA

We uphold administrative, technical, and physical safeguards in line with legal requirements pertaining to the origin of the personal data. These measures are designed to thwart unlawful or unauthorized destruction, loss, alteration, use, or disclosure, as well as access to, the personal data provided through the Services.

8. YOUR PRIVACY PREFERENCES

If you possess an account with us and wish to modify the personal data linked with your account, you can effectuate changes in the “My Profile” or “Settings” sections of the Services. In addition to alterations you make, you may, at any time, contest the accuracy or completeness of your personal data in our records. Upon a successful demonstration of the inaccuracy or incompleteness of your personal data, we will rectify it as necessary. Subsequently, we will transmit the updated information to third parties with access to your personal data.

Should you desire to terminate your Account, request access or rectification of your personal data (apart from corrections accessible in the “My Profile” or “Settings” sections of the Services), kindly get in touch with us via the “Contact Us” feature within the Services. If you wish to abstain from having your information accessed or stored in the manner delineated in this Notice, you are advised to refrain from accessing, using, or registering an Account with the Services.

In accordance with the laws of your jurisdiction, you may also possess the subsequent rights:

8.1. Right to Withdraw Consent: If you have granted consent for specific types of processing activities (particularly regarding the receipt of certain direct marketing communications), you have the prerogative to revoke this consent at any time, affecting future processing only. The withdrawal of consent does not impact the lawfulness of processing prior to consent withdrawal. You may initiate consent withdrawal by selecting the relevant option in the pertinent communication or by contacting your relationship manager (for existing customers).

8.2. Access: Where provided for by applicable data protection law, you possess the entitlement to ascertain whether personal data concerning you is being processed, and to request access to said personal data. Depending on your jurisdiction, the access information may encompass the purposes of processing, the envisaged storage period for the personal data, or if such determination is unfeasible, the criteria used to establish that period. Furthermore, it may include the categories of personal data concerned, the categories of sources for the personal data, the categories of personal data disclosed to third parties (if applicable), and the recipients or categories of recipients to whom the personal data has been or will be disclosed. You may also be entitled to receive a copy of the personal data we retain about you.

8.3. Correction: If permitted by applicable data protection law, and considering the nature of the personal data and its processing purposes, you may have the right to request the rectification of inaccurate personal data concerning you. Depending on the purposes of processing, you may also have the right to have incomplete personal data supplemented by providing a supplementary statement.

8.4. Deletion: Where permitted by applicable data protection law, you have the right to request the deletion of personal data concerning you, and we are obliged to erase such data, except in cases where retention is mandated by contract, in the context of a legal dispute, or for other legal retention requirements, or as otherwise authorized by applicable law.

8.5. Restriction: Where provided by applicable data protection law, you have the right to request the restriction of processing of your personal data (for example, in cases where the accuracy of the personal data is contested). In such instances, the relevant personal data will be marked and may only be processed by us with your consent or for specific purposes.

8.6. Portability: Where provided by applicable data protection law, you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format. You also have the right to transmit that personal data to another entity without hindrance from us, where processing is carried out by automated means and is based on consent or contract.

8.7. Opt Out of Sales or Sharing of Personal Data: You may have the right to direct us not to sell your personal data to third parties for monetary or other valuable consideration, or not to “share” your personal data with third parties for cross-context behavioral advertising and targeted advertising purposes.

8.8. Automated Decision-Making/Profiling: You may have the right to direct us not to employ automated decision-making or profiling for certain purposes.

8.9. Right to Appeal: Depending on your jurisdiction, you may have the opportunity to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted through the information provided in the “How to contact us” section of this Notice.

a) For Colorado Residents: If your appeal is denied, you may contact the Colorado Attorney General to address your concerns.

b) For Connecticut Residents: If your appeal is denied, you may contact the Connecticut Attorney General to submit a complaint.

c) For Virginia Residents: If your appeal is denied, you may contact the Virginia Attorney General to submit a complaint.

Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate, or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.

Additionally, under the purview of the European Union General Data Protection Regulation (GDPR), you retain the right to lodge a complaint with the relevant data protection supervisory authority in the applicable Member State. This pertains to the location where you reside, work, or where an alleged infringement of the GDPR has occurred.

Submitting Privacy Rights Requests

To initiate a request to exercise any of the aforementioned privacy rights, please refer to the contact information provided in the “How to contact us” section of this Privacy Notice.

Before proceeding with the processing of your request, we may necessitate the verification of your identity and confirmation of your residency in a state that affords the requested right(s). This verification process generally entails the successful authentication of your customer account or the alignment of the information you provide with the details we have on record about you in our systems. Consequently, requests may need to include your email address, phone number, and/or date of your last transaction on our Services. On occasion, we may find it necessary to request additional personal data from you, taking into account our existing relationship with you and the sensitivity of your request.

In specific situations, we may choose to decline a privacy rights request, especially if you do not reside in one of the eligible states or if we encounter difficulties in verifying your identity.

Under certain circumstances, you are entitled to utilize an authorized agent to submit requests on your behalf using the designated methods outlined above. This is contingent upon our ability to verify the authorized agent’s capacity to act on your behalf. Generally, we require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, along with the name and contact information of the authorized agent, accompanied by a statement of authorization for the request. Depending on the evidence provided, we may still need to independently contact you to confirm that the authorized agent is authorized to act on your behalf and to verify your identity in relation to the request.

9. DATA RETENTION

We retain personal data only for a duration that is reasonably necessary to fulfill the purpose for which it was collected. However, if required, we may retain personal data for extended periods, up until set retention periods and deadlines expire. This may be necessary in compliance with legal, tax, and accounting requirements established by a legislature, regulator, or other government authority.

To ascertain the appropriate duration for retaining personal data, we take into consideration the quantity, nature, and sensitivity of the personal data, as well as the potential risk of harm from unauthorized use or disclosure. We also assess whether our objectives can be achieved through alternative means, in addition to considering our legal, regulatory, tax, accounting, and other relevant obligations.

Hence, we retain personal data for as long as an individual continues to use our services for the purposes elucidated in this Privacy Notice. In the event an individual discontinues the use of our services, we will retain their personal data for as long as necessary to adhere to our legal obligations, resolve disputes, and defend against claims. Additionally, we may retain personal data based on choices made by the individual, such as opting to receive marketing communications. Specifically, personal data provided when joining our services, including complaints, claims, and any other information supplied during the duration of an individual’s contract with us for the services, will be retained until the statutory limitation periods have elapsed, as required for the establishment, exercise, or defense of legal claims.

Once the retention of personal data is no longer necessary for the aforementioned purposes, we will either delete or de-identify the data. In cases where deletion or de-identification is not immediately feasible (for instance, due to personal data being stored in backup archives), we will securely store the data and isolate it from further processing until such action becomes possible.

10. ADDITIONAL INFORMATION

10.1. Children

The Services are intended for users above the age of 18 and are not directed towards children under 13. We do not knowingly sell the personal data of consumers under 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from either the minor (between 13 and 16 years of age) or the parent or guardian of a minor under 13 years of age.

If you are under 18 and wish to have your name or comments removed from our website or publicly displayed content, please contact us using the information provided at the end of this Privacy Notice. Please note that there may be circumstances where we may not be able to modify or delete your information.

If you become aware that a child has provided us with personal data without parental consent, please contact us using the information provided at the end of this Privacy Notice, and we will take steps to remove the information and terminate the child’s account.

10.2. Additional Information

Nevada: If you are a resident of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Although we do not currently engage in the sale of covered information under Chapter 603A, you can submit such a request through the information provided in the “How to contact us” section of this Privacy Notice.

Modification of this Notice: We may periodically update this Notice at our sole discretion. When we make changes, we will update the “Last updated date” at the top of this Notice to notify you of the revisions. We recommend checking the Services periodically to stay informed of any changes in this Notice or any of our other policies. In the event of material changes to this Privacy Notice, we will notify individuals via email to their registered email address, by prominently posting on our Services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise specified.

11. HOW TO REACH OUT TO US

If you have inquiries, concerns, or complaints regarding your current account, please get in touch with us using the “Contact Us” feature within the Services.

For any questions, concerns, or complaints about our privacy practices, you can contact our Privacy Office at:

Email: privacy@admalite.com

12. ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS

The following disclosures pertain exclusively to California residents.

12.1 California Data Categories

• Identifiers, which include account identifiers, credit and identity information used for individual identification, full name, and IP address.
• Customer Records, comprising contact information, security/authentication data, account history related to individual accounts, and payment information.
• Commercial Information, encompassing account history linked to individual purchases, service profile information related to purchases and interests, and feedback data.
• Internet/Network Information, covering log data, analytics data, and application data.
• Geolocation Data, indicating general geographic location.
• Profession/Employment Information, detailing the business or organization an individual represents, their title within that entity, and information regarding their role.
• Other Personal Data, including communication preferences, customer service and communication history, data shared on social media interactions, and information provided in relation to inquiries, surveys, contests, or promotions.
• Inferences, encompassing our predictions about interests, preferences, and related Service Profile Information.

We collect this data from various sources: directly from you, from our business partners and affiliates, from your browser or device when you use our mobile app(s) or engage with our Services, or from third parties with your permission to share information with us. Please consult the “Personal Data We Collect” section of our Privacy Notice for more details about the sources of personal data we gather. We disclose all these categories of personal data for business purposes to service providers or other third parties under the consumer’s direction, as outlined in the “How We Share Information” section of our Privacy Notice.

12.2 Sales, Sharing or Targeted Advertising

As further elaborated in the “How We Share Information” section of the Privacy Notice, we may “sell” or “share” your personal data (as defined by the CPRA) with third parties, subject to your right to opt out of those sales or sharing. In the last 12 months, we may have sold or shared the following categories of personal data for the purposes described in our Privacy Notice, subject to your settings and preferences and your Right to Opt-Out: identifiers and network information, such as IP address and advertising ID. The categories of third parties with whom we may sell or share personal data include Analytics Providers and Customer Data Management Platforms for advertising and marketing purposes. The Company respects the Global Privacy Control on your browser through our Cookie Management tool.

To Exercise Your Right to Opt Out of Personal Data Sharing:

As is customary for companies operating online, we permit specific third-party advertising networks, social media companies, and other businesses to directly collect information from your browser or device through cookies or similar tracking technology when you visit or interact with our website, use our apps, or engage with us online. They may collect Internet/Network information, like a cookie or device ID, browsing history, website usage, Geolocation Data, and Inferences drawn from your browsing history and interactions with our service, as well as other sites and services. These third parties use this personal data to deliver pertinent ads on our site, on other websites or mobile apps, or on other devices you may use, or to customize content and carry out other advertising-related services, such as reporting, attribution, analytics, and market research. These third-party businesses may utilize this information for their own purposes in accordance with their own privacy statements, which may include reselling this information to additional third parties, including other advertising networks.

By visiting here, you can opt out from sales of this type of personal data by businesses participating in the opt-out tool. To make opt-out requests related to mobile apps on your device for businesses participating in the DAA’s CCPA App-based Opt-Out Tool, you can download the appropriate app at https://www.privacyrights.info/.

To exercise the Right to Opt-Out of Personal Data Sales or Sharing, you may also submit a request by clicking on the following link:

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Submitting Authorized Agent Requests:

In specific situations, you are allowed to use an authorized agent to submit requests on your behalf through the designated methods outlined above, provided we can verify the authorized agent’s authority to act on your behalf. To verify this authority, we usually require evidence of either (i) a valid power of attorney or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided, we may still need to separately contact you to confirm the authorized agent’s permission to act on your behalf and to verify your identity in connection with the request.

12.3 Sensitive Information

We refrain from using or disclosing “sensitive personal information” of California residents (as defined under the CPRA) for any purpose other than what would reasonably be anticipated in connection with the Services, for detecting security incidents, fraud, and other illegal activities, or for short-term transient use. We do not sell sensitive information, and we do not process or otherwise share sensitive information for the purpose of targeted advertising.

12.4 Additional Information

Shine the Light” Disclosures

The California “Shine the Light” law grants California residents, under certain circumstances, the right to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. To opt out of this type of sharing, please contact us using the information provided in the “How to contact us” section of this Notice.

Notice of Financial Incentives

A part of our business involves designing and implementing programs and other offerings intended to provide benefits to eligible participants. Most of the programs and other offerings we manage are provided on behalf of our clients. For these programs and other offerings, please refer to the terms and privacy notice of the client with which you have a relationship for information regarding any financial incentives they may offer through our services.

Apart from the programs and other offerings we provide on behalf of our clients, we also provide our own programs and other offerings directly to interested individuals that may qualify as financial incentives. For example, the programs and other offerings we may make available to interested individuals include: Access to exclusive content, research, and insights; or discounts, coupons, cash back, and other special offers for shopping with our partners.

To obtain access to certain of these programs and other offerings, we may ask to collect or share an interested individual’s personal data, including name, contact information, professional information, account information, and shopping transaction information. We have determined that the value of these programs and other offerings are reasonably related to the value of the personal data we receive and otherwise process in connection with these programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal data we receive and otherwise process in connection with these programs and offerings by considering the expense we incur in collecting and processing the personal data, as well as the expenses related to facilitating the program or offering.

The terms applicable to each program and other offering are provided at the time an eligible individual is offered an opportunity to participate. Interested individuals can opt-in to these financial incentives by following the instructions presented at the time the offer is made. Participating individuals may withdraw from our programs and other offerings at any time by following the instructions provided in connection with each offering or through the information provided in the “How to contact us” section of our Privacy Notice.